A Bit About Us

Where we have come from

Blu Goblin is the brainchild of Grant Morgan, Founder and CEO of Louis Kennedy. Over the past 30 years, Grant has developed unique partnerships raising over £250M for good causes by bringing iconic brands and charities together including Monkey for Comic Relief, Pudsey Bear for BBC Children in Need, Teletubbies for Barnardo’s and Peppa Pig for Tommy’s.

Teletubbies characters standing on a green hill with blue cloudy sky and floral graphics
PG Tips monkey character dressed up for Comic Relief with a red nose on
Pepper pig character in the foreground with a house on a hill in the background
We know our stuff

We have a strong heritage and pedigree in both the licensing and charity worlds, nurtured over 30 years by our amazing team.

Blu Goblin is an idea born out of two successful direct to consumer pilot programmes developed during the 2020 lockdown. Matt Lucas’ singing “Thank You Baked Potato” for Feed NHS and a collaboration with BBC Studios - a collection of 7 limited edition Pudsey Bears for BBC Children in Need.

Matt Lucas Thank You Baked Potato. Purple spotted background with the Thank You Baked Potato logo, Feed NHS logo and photograph of Matt Lucas holding the Baked Potato plush toy
A selection of Pudsey bears dressed up as various BBC tv show characters including Master Chef and Dr Who
Beano Dennis character standing with folded arms on a red and black background
What we are

With a commitment to raise funds and awareness for good causes, Blu Goblin creates premium, limited edition, exclusively licensed collectible models, replicas, figures and art, from nostalgia to modern day, across the worlds of entertainment, sport and gaming.

Exclusive products dropping regularly to celebrate the anniversaries, events, launches or major milestones of our partners and licenses, with proceeds from every single transaction raising money for good causes. 


All of our beautifully crafted products, packaging and associated certification are sustainably manufactured as we have unrivalled experience in the provision of ethically produced licensed, Cause-Related collectibles.

PG Tips monkey character on a brown paper texture background featuring the PG tips packaging and website mockup on an iMac

Don't Just Take Our Word For It


The support and knowledge offered allowed us to maximise donations from a character brand we all know and love. Thanks to their work, Monkey has become an iconic symbol for us and our FMCG partner. They remain supportive, professional, relevant, responsive and above all a wonderful partner.

Comic Relief

Their creativity, ability to work at speed, industry knowledge and a truly excellent service always adds something new and exciting to BBC Children in Need, especially in our 40th year

BBC Children In Need

Peppa has given us the opportunity to attract many new corporate partners while increasing our income, donor acquisition and awareness of our work and services. All of this would not have been possible without the partnership and the wonderful products

Tommy’s the Baby Charity

Contact us

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